Bangladesh Army University of Engineering & Technology
Department of Business Administration (DBA)
Department of Business Administration (DBA)
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Important Notice:
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Lecturer in Marketing
Dept. of Business Administration
shamima.shanta23@gmail.com
01689-412186
Shamima Easmin Shanta is a dedicated academic and researcher with a strong background in Marketing. She completed her BBA and MBA in Marketing from the University of Rajshahi. Currently, she serves as a Lecturer of Marketing in the Department of Business Administration (DBA) at Bangladesh Army University of Engineering and Technology (BAUET).
Her research interests lie in consumer behavior, green marketing, and social media marketing—fields that are highly relevant in today’s evolving marketing landscape. She strives to create an engaging learning environment, blending theoretical knowledge with practical applications to prepare her students for real-world challenges.
MBA in Marketing
University of Rajshahi
Degree Awarded in 2019
BBA in Marketing
University of Rajshahi
Degree Awarded in 2020
HSC in Business Studies
Dhaka Board
Passed in 2015
SSC in Business Studies
Dhaka Board
Passed in 2013
Working as a Lecturer in Marketing at BAUET since 05 February 2023
Conference Presentations:
Shanta, S.E., Hossain, M.J., Alim, M.A., & Ara, M.A. (2021) “Consumers’ Organic Food Purchase Behaviour in Bangladesh: An Extended Theory of Planned Behaviour Approach” Asia Pacific Marketing & Management Conference in Malaysia, 2nd-3rd September, 2021.
-Hossain, M.J., Alim, M.A., & Shanta, S.E. (2021) “The Robustness of Brand Passion and Brand Loyalty in Social Media and Consumers’ Luxury Brands Purchase Intention” Proceedings of International Conference on Management & Entrepreneurship organized by Swinburne University of Technology, Malaysia, 22-24 July, 2021.
Selected for the Honorable Prime Minister Gold Medal Award 2020
Statistical Computing Certificate Course on MS-Excel, SPSS and Research Methodology by Department of Statistics, University of Rajshahi.
