info@bauet.ac.bd +8801708503510 (Deputy Registrar, Acad)
Department of Business Administration (DBA)
Bangladesh Army University of Engineering & Technology
Department of Business Administration (DBA)
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Md Zahid Hasan

Lecturer in Marketing

Md Zahid Hasan

Lecturer in Marketing

Dept. of Business Administration

Profile Details


Md. Zahid Hasan is a Lecturer in the Department of Business Administration at the Bangladesh Army University of Engineering and Technology (BAUET). Previously, he served as a Lecturer at Rabindra Maitree University, Kushtia. He completed his MBA and BBA from Islamic University, Kushtia, Bangladesh where he gained a strong foundation in business and marketing principles. His teaching and research interests cover Consumer Behavior, Green Marketing, Digital Marketing, Sustainable Branding, and Marketing Analytics.

He imparts the knowledge of the latest marketing strategies ensuring that future leaders are well-prepared for the challenges of the global market. He is committed to empowering student development and guiding them toward academic and professional success.

MBA in Marketing
Islamic University, Kushtia, Bangladesh
Degree Awarded in 2020

BBA in Marketing
Islamic University, Kushtia, Bangladesh
Degree Awarded in 2019

HSC in Business Studies
Jashore Board
Passed in 2014

SSC in Business Studies
Jashore Board
Passed in 2012

1. Lecturer in Marketing at Bangladesh Army University of Engineering and Technology (BAUET) since 09 July 2023
2. Lecturer in Marketing at Rabindra Maitree University, Kushtia

Sl. No.

Article Title Journal Name Published Date

Author’s Positions

1. “Measuring Customers Buying Attitude towards Kitchenware Products: A Comparative Study between Domestic and Foreign Brands” World Journal of Advanced Research and Reviews (WJARR) 24 June 2024 1st
2. “Cashless Mobile Financial Services: Rapid growing financial sector in Bangladesh’s Financial Industry”. Annals of Management and Organization Research (AMOR) 10 July 2024 6th
3. Measuring the impact of green packaging on consumer purchase intention: A study on selected convenience goods in Bangladesh World Journal of Advanced Research and Reviews (WJARR) 02 September, 2024 1st
4. Factors Affecting Consumers’ Purchase Intention towards Online Shopping Platform Daraz: A Study on Kushtia Region BAUET JOURNAL 01 November, 2024 1st
5. Promotional Strategies for Growing Universities in South Asian Region: A Contemporary Analysis BAUET JOURNAL 01 November, 2024 3rd